Intelligence Report
The Financial Physics
Of Latency.
In 2026, speed is not a UX preference; it is a transactional currency. Our architecture is built on a simple premise: Latency acts as a tax on revenue.
Metric: Attrition
-7%
Conversion Drop per Second
A 1-second lag translates to $2.5M in lost sales for enterprise retailers. It is invisible money evaporating.
Metric: Bounce
+90%
Abandonment at 5s Load
The "3-second rule" is dead. Modern users judge credibility in 0.05 seconds. Slow sites are flagged as "unsafe."
The Opportunity
3x
Conversion Multiplier
Sites loading under 1s convert 3x higher than those at 5s. We engineer for the <1s standard.